Recently a marketing agency in Belgium sent out a bunch of e-mails to local bloggers, asking them if they were interested in trying the newest potato chips from Croky. They were free to 'make or break' the chips on their blogs afterwards.
As part of the campaing, the bloggers were were asked to submit video of themselves talking about the chips. These movie clips would then be displayed on www.maakofkraak.be ("Make or Break"), one week later.
There was only one problem... The marketing agency forgot to register the domain name!
A local blogger snatched it away and posted a 'ransom note'. And that is why the first edition of the soon to be held Belgian Weblog Awards (the Bwards) will have free potato chips for all participants!